Cinnamon Roll Bake changed everything for me one Sunday morning when my niece showed up unannounced with six hungry cousins. I had thirty minutes, two tubes of refrigerated cinnamon rolls, and a mild panic attack brewing. That’s when this recipe was born out of necessity, creativity, and a desperate need to feed a crowd without spending my entire morning in the kitchen.
I’m Emeli, and here at FoodFansy, I believe the best recipes are the ones that save you when life gets messy. This Cinnamon Roll Bake delivers bakery-worthy results with minimal effort think of it as French toast and cinnamon rolls having the most delicious breakfast baby you’ve ever tasted. The custard soaks into every bite-sized piece, creating a gooey, golden masterpiece that’s impossibly rich yet surprisingly easy.
With over a decade of experience turning simple ingredients into memorable meals, I’ve tested this recipe dozens of times. Whether you’re hosting brunch, need a make-ahead breakfast, or just want to impress without the stress, this is your answer.
In this guide, you’ll discover why this recipe works so beautifully, how to choose quality ingredients, step-by-step instructions that guarantee success, pro tips to avoid common pitfalls, creative flavor variations, and answers to your most pressing questions.
Why This Cinnamon Roll Bake Recipe Works
This Cinnamon Roll Bake hits the sweet spot between convenience and crowd-pleasing flavor. Here’s what makes it a keeper:
- Uses store-bought cinnamon rolls: No need to make dough from scratch grab two tubes from any grocery store and you’re 80% done
- Comes together in 15 minutes: Active prep time is minimal, making this perfect for busy mornings or when you need an impressive dish fast
- Feeds a crowd effortlessly: One 9×13-inch pan serves 8-10 people, ideal for holidays, brunch gatherings, or weekend family breakfasts
- Make-ahead friendly: Assemble the night before, refrigerate, and bake fresh in the morning for zero-stress entertaining
- Customizable to any taste: From classic cinnamon to chocolate chip variations, this base recipe adapts to whatever your heart (or pantry) desires
The magic happens when the egg custard transforms ordinary cinnamon rolls into something extraordinary custardy on the inside, golden and slightly crisp on top.
Choosing the Right Ingredients for Cinnamon Roll Bake
Best Cinnamon Rolls for This Recipe
Not all cinnamon rolls are created equal. For the best Cinnamon Roll Bake, I recommend refrigerated tube varieties like Pillsbury Grands or Annie’s Organic. These have the right texture and sweetness balance they’re sturdy enough to hold the custard without falling apart but tender enough to create that melt-in-your-mouth finish.
Why these work: The pre-made dough already contains yeast, butter, and that signature cinnamon swirl. When cut into quarters, they create perfect pockets for the custard to nestle into. Homemade cinnamon rolls work too, but using store-bought saves you hours without sacrificing quality.
Buying Tips
- Check expiration dates: Fresh dough rises better and tastes significantly better than dough nearing its expiration
- Go for the larger size: Grands or Jumbo rolls work better than the small breakfast varieties you want substantial pieces
- Organic options available: If you prefer cleaner ingredients, brands like Annie’s offer organic versions without artificial flavors
- Don’t skip the icing packets: They come with the rolls for a reason we’ll use them at the end for that classic finishing touch
Substitutions
- Homemade dough: If you’re an ambitious baker, substitute with 1.5 pounds of homemade cinnamon roll dough, shaped and cut similarly
- Dairy alternatives: Swap regular milk for almond, oat, or coconut milk (full-fat coconut milk adds incredible richness)
- Cream instead of milk: For an extra-decadent version, use heavy cream your Cinnamon Roll Bake will be richer and more custardy
Ingredients & Prep for Cinnamon Roll Bake
Dough Prep Essentials
Cut your cinnamon rolls into bite-sized pieces specifically, quarters work perfectly. This crucial step ensures even baking and allows that delicious custard mixture to soak through every layer. Don’t just place whole rolls in the pan; cutting them creates more surface area for the egg mixture to penetrate, resulting in that signature custardy texture throughout.
Pro tip: Use kitchen shears or a sharp knife. If the dough is cold from the fridge, it cuts cleaner. Let the rolls sit for 5 minutes at room temperature if they’re too firm.
Custard Mix
In a bowl, whisk together eggs, milk, vanilla extract, cinnamon, and a touch of brown sugar. This is the heart of your Cinnamon Roll Bake the mixture that transforms simple dough into a bakery-style masterpiece. Let the mixture rest for 5 minutes to allow the flavors to blend and the sugar to dissolve completely.
The science: The eggs provide structure and richness, milk adds moisture, vanilla brings warmth, cinnamon reinforces the rolls’ flavor, and brown sugar contributes a caramel-like depth that regular sugar can’t match.
Pantry Staples You’ll Need
- 2 tubes of cinnamon roll dough (or homemade equivalent)
- 4 large eggs
- ½ cup milk or cream
- 1 tsp vanilla extract
- 1 tsp ground cinnamon
- 2 tbsp brown sugar
- ¼ cup melted butter
Quality matters: Use pure vanilla extract (not imitation) and freshly ground cinnamon if possible. The flavor difference is noticeable, especially in a simple recipe like this where each ingredient shines.

Step-by-Step Cooking Instructions for Cinnamon Roll Bake
Pre-Bake Prep: Cinnamon Roll Bake Ready Steps
- Preheat your oven to 350°F (175°C). This temperature is crucial too hot and the outside burns before the inside sets; too cool and you’ll get a soggy mess.
- Grease a 9×13-inch baking dish generously with butter or nonstick spray. Don’t skip this step or you’ll struggle with cleanup. For extra insurance, I sometimes line mine with parchment paper with overhang for easy removal.
- Cut the cinnamon rolls into quarters and spread them evenly in the dish. Arrange them in a single layer as much as possible, but some overlap is fine it adds to that rustic, homestyle charm.
Baking Method: Cinnamon Roll Bake in the Oven
- Pour the egg-milk custard mixture evenly over the rolls, making sure it reaches all the corners. Use a spoon to gently press down any pieces that aren’t getting coated you want every bite soaked with that custard goodness.
- Drizzle melted butter on top for added richness. This creates golden, slightly crispy edges that contrast beautifully with the soft center.
- Bake for 25-30 minutes, or until the top is golden brown and puffed. Every oven is different, so start checking at 25 minutes. You’re looking for a set center with a gorgeous golden surface.
Visual cue: The Cinnamon Roll Bake should puff up slightly during baking and smell absolutely incredible like a cinnamon roll bakery exploded in your kitchen.
Doneness Check for Cinnamon Roll Bake
Check the center it should be set but slightly soft. Insert a butter knife or toothpick into the middle; it should come out mostly clean with just a few moist crumbs. Avoid overbaking to maintain that gooey center. The residual heat will continue cooking it even after it comes out of the oven.
Temperature check: If you have an instant-read thermometer, the center should reach 160-165°F. This ensures the eggs are fully cooked while keeping the texture perfect.
Resting the Cinnamon Roll Bake
Let it cool for 10 minutes before spreading the icing over the warm top. This resting period allows the custard to fully set, making slicing cleaner. The warmth helps the icing melt just right for that perfect glaze not too runny, not too thick.
Drizzle or spread the included icing from your cinnamon roll tubes over the top. If you want extra icing (and who doesn’t?), whisk together 1 cup powdered sugar, 2 tablespoons milk, and ½ teaspoon vanilla for a homemade version.
Pro Tips for Perfect Cinnamon Roll Bake
Avoiding Soggy or Burnt Results
Don’t oversoak: While you want the custard to penetrate, pouring too much liquid or letting it sit too long before baking can make your Cinnamon Roll Bake soggy. Pour the custard just before baking for best results.
Watch the edges: If the edges brown too quickly while the center is still undercooked, tent the pan loosely with aluminum foil for the last 10 minutes of baking. This slows down the browning while allowing the center to finish cooking.
Use room temperature ingredients: Cold eggs and milk don’t blend as smoothly and can lead to uneven custard distribution. Let them sit out for 20 minutes before mixing.
Tool Recommendations
- 9×13-inch glass or ceramic baking dish: Metal pans conduct heat differently and may cook too quickly on the edges
- Instant-read thermometer: Takes the guesswork out of doneness
- Whisk: For a lump-free custard mixture
- Kitchen shears: The easiest way to cut refrigerated dough cleanly
Storage & Reheating for Cinnamon Roll Bake
Refrigerator: Store leftover Cinnamon Roll Bake covered in the fridge for up to 4 days. Reheat individual portions in the microwave for 30-45 seconds or the whole pan in a 300°F oven for 15 minutes.
Freezer: Wrap cooled portions tightly in plastic wrap, then foil. Freeze for up to 2 months. Thaw overnight in the fridge and reheat as directed above. The texture holds up remarkably well.
Make-ahead hack: Assemble the entire Cinnamon Roll Bake the night before, cover tightly with plastic wrap, and refrigerate. In the morning, remove from fridge, let sit for 10 minutes, then bake as directed (may need an extra 5 minutes).
Flavor Variations for Cinnamon Roll Bake
Chocolate Lover’s Twist
Add ½ cup chocolate chips between the cinnamon roll pieces before pouring the custard. The chocolate melts into pockets of gooey deliciousness. For extra decadence, drizzle melted chocolate over the icing.
Mocha version: Add 1 tablespoon instant espresso powder to the custard mixture for a sophisticated coffee-chocolate flavor.
Fruit-Filled Cinnamon Roll Bake
Tuck fresh or frozen berries (blueberries, raspberries, or diced strawberries) between the rolls. The fruit adds tartness that balances the sweetness beautifully. Apple pie filling also works wonderfully for a fall-inspired version.
Nutty & Indulgent
Sprinkle ½ cup chopped pecans or walnuts over the top before baking. Toast them first for 5 minutes in a 350°F oven to intensify their flavor. The nuts add crunch and a sophisticated touch to your Cinnamon Roll Bake.
Global Flavors
| Variation | Additions | Flavor Profile |
|---|---|---|
| Cardamom-Orange | 1 tsp cardamom + 1 tbsp orange zest in custard | Scandinavian-inspired warmth with citrus brightness |
| Maple-Bacon | ¼ cup maple syrup in custard + crispy bacon crumbles on top | Sweet-savory perfection, perfect for brunch |
| Mexican Chocolate | 1 tsp cinnamon + ¼ tsp cayenne + ½ cup dark chocolate chips | Warm spice with a gentle heat |
| Cream Cheese Swirl | Dollops of cream cheese filling mixed with sugar | Extra tangy richness throughout |
| Caramel Apple | Diced apples + caramel sauce drizzle | Classic fall flavors, comforting and sweet |
Serving Suggestions for Cinnamon Roll Bake
Perfect Pairings
Serve your Cinnamon Roll Bake with crispy bacon or savory breakfast sausage to balance the sweetness. The salty-sweet combination is irresistible. Fresh fruit salad with berries and melon adds a refreshing contrast, while scrambled eggs provide protein for a more substantial meal.
Beverage pairings: Strong coffee cuts through the richness beautifully. For special occasions, mimosas or a spiced chai latte complement the cinnamon notes. Hot chocolate works wonderfully for a cozy winter brunch.
Presentation Ideas
Dust with powdered sugar just before serving for an elegant finish. Garnish with fresh berries and mint leaves for color. Serve directly from the baking dish for a rustic family-style presentation, or cut into squares and plate individually for a more formal brunch.
Brunch buffet tip: Keep your Cinnamon Roll Bake warm in a chafing dish or on a warming tray. Provide extra icing on the side for guests who want more sweetness.
FAQs About Cinnamon Roll Bake
Can I use frozen cinnamon rolls? Absolutely. Thaw frozen cinnamon rolls completely in the refrigerator overnight before cutting and using in this recipe. Don’t try to cut them while frozen they’ll crumble.
How do I fix an undercooked Cinnamon Roll Bake? If you cut into it and discover the center is still too liquidy, return it to the oven uncovered for another 5-10 minutes. Check the center temperature it should reach 160-165°F.
Can I make this dairy-free? Yes. Use dairy-free cinnamon rolls (check brands like Annie’s or Immaculate Baking), substitute almond or oat milk for regular milk, and use vegan butter. The custard will be slightly less rich but still delicious.
Is Cinnamon Roll Bake safe during pregnancy? As long as the eggs are fully cooked to 160°F internal temperature, this recipe is safe. The custard should be completely set with no runny parts. When in doubt, use an instant-read thermometer.
Why is my Cinnamon Roll Bake soggy? Common causes include too much liquid, underbaking, or not letting it rest after baking. Make sure you’re using the exact measurements, baking until the center is set, and allowing the full 10-minute rest before serving.
Can I use cinnamon roll dough from a can? That’s exactly what this recipe calls for! The refrigerated tubes of Pillsbury, Annie’s, or store-brand cinnamon rolls are perfect. The recipe is designed around their convenience.
Conclusion
This Cinnamon Roll Bake has become one of my most-requested recipes at FoodFansy, and for good reason it delivers bakery-quality results with grocery-store convenience. That morning with my niece and her hungry cousins? They ate every last bite and still talk about it at family gatherings.
The beauty of this recipe lies in its simplicity and versatility. Whether you’re feeding two or twenty, celebrating a holiday or just treating yourself to a special breakfast, this dish brings people together around the table. The combination of custardy centers, golden edges, and that signature cinnamon-sugar warmth creates comfort in a pan.
If you enjoyed this recipe, be sure to share it with your friends or save it for later! I’d love to see your unique twist feel free to post your photos on Pinterest!
Print
The Ultimate Cinnamon Roll Bake Recipe
- Total Time: 40 minutes
- Yield: 8 servings 1x
- Diet: Vegetarian
Description
A warm, gooey Cinnamon Roll Bake perfect for breakfast or brunch easy to make, rich in flavor, and loved by everyone!
Ingredients
2 tubes cinnamon roll dough (or homemade)
4 large eggs
1/2 cup milk or cream
1 tsp vanilla extract
1 tsp ground cinnamon
2 tbsp brown sugar
1/4 cup melted butter
Cream cheese icing (from rolls)
Instructions
1. Preheat oven to 350°F (175°C).
2. Grease a 9×13-inch baking dish.
3. Cut cinnamon rolls into quarters and spread in the dish.
4. Whisk eggs, milk, vanilla, cinnamon, and brown sugar.
5. Pour mixture over rolls.
6. Drizzle melted butter.
7. Bake 25–30 minutes until golden and puffed.
8. Cool 10 minutes and top with icing.
Notes
Make ahead by refrigerating overnight before baking.
Add fruit or nuts for extra texture.
Reheat leftovers for 20 seconds for a fresh taste.
- Prep Time: 10 minutes
- Cook Time: 30 minutes
- Category: Breakfast, Brunch
- Method: Baking
- Cuisine: American
Nutrition
- Serving Size: 1 square
- Calories: 320
- Sugar: 24g
- Sodium: 340mg
- Fat: 14g
- Saturated Fat: 8g
- Unsaturated Fat: 5g
- Trans Fat: 0g
- Carbohydrates: 42g
- Fiber: 1g
- Protein: 6g
- Cholesterol: 85mg
Keywords: Cinnamon Roll Bake, Breakfast, Brunch, Easy Recipe, Sweet Bake
